Quick Guide: Post-Launch Marketing – Interactive Ebooks

As the Cognella team prepares your interactive ebook for a national launch, we’d like to share select details of our marketing plan with you so you better understand the next steps in the marketing and promotion process. You will know that your book is fully launched on the national market when a member of the Cognella marketing team contacts you directly and shares links to your book’s title page in the Cognella Title Catalog, social media posts, and promotional flyer. We will also provide more details regarding our marketing practices and the promotional plans for your book.

You can expect the following when your book launches on the national market.

The Cognella Title Catalog 

When launched, your interactive ebook will receive its own title page in the Cognella Title Catalog (titles.cognella.com). The page will include all of the details about your interactive ebook, including promotional copy, author biographies, and format and pricing options. Instructors interested in learning more about your interactive ebook will be able to view a preview of the content and contact our team if they are interested in adopting it for their courses.

Title Launch Email Campaign

This email campaign is sent to instructors actively teaching courses that align with the content covered within your interactive ebook. The campaign will feature your title exclusively, emphasize the unique value proposition of your book, and encourage authors to contact our team about adopting it for their courses.

Social Media Launch

We will launch your title through our social media accounts and provide links to you so you can easily share the news via your own social feeds.

Seasonal Announcements

Your interactive ebook will be included in our seasonal email catalog campaigns, which feature Cognella titles according to academic discipline. We schedule these campaigns in coordination with prime textbook adoption time frames throughout the year.