Direct marketing has proven our most effective method of reaching targeted audiences and academic contacts. Our email campaigns are engaging, relevant, and informative. We send campaigns to professors who actively teach courses that align with your interactive ebook’s content.
Title Launch Campaign
This email campaign will feature your title exclusively and emphasize the value of your book. You’ll receive your book’s email campaigns, and we encourage you to share them with your colleagues, associates, and anyone you think might be interested in adopting your text.
Your book will be included in our seasonal email catalog campaigns. We schedule these campaigns in coordination with prime textbook adoption timeframes. We send digital catalogs to instructors who are actively teaching courses that align with the subject matter of your ebook.
The Cognella Title Catalog
The Cognella Title Catalog (titles.cognella.com) displays our full selection of titles, complete with images and descriptions of each title and its author(s). Typically, listings also include textbook reviews, links to other Cognella titles by the author(s), and details about supplementary materials for the book (instructor resources).
The Cognella Title Catalog is the go-to place for instructors in your discipline to learn more about your title and view a sneak preview.
We’ll post announcements about your book (its initial launch, reviews published in newspapers, journals, or magazines, etc.) to our Facebook (facebook.com/Cognella) and Twitter (@Cognella) accounts. To improve visibility of your title, we encourage you to interact with and share these posts.
Print Flyers and Postcards
Cognella can create print flyers or postcards for special events or marketing opportunities, including conferences, university events, etc. If you’d like to request print pieces, please contact the marketing team well in advance of your event to allow time for consultation, development, design, and printing.