“The overall approach of each chapter is the text’s greatest strength. Structuring each chapter so that it begins by introducing students to concepts from rhetorical theory, moves to a discussion of how students can operationalize those concepts, and concludes by advising students how to avoid common misapplications of those concepts enables students to visualize how theory should inform practice. In addition, by including examples of speaking situations and topics that undergraduates are likely to encounter, the overall approach of each chapter facilitates student understanding of theory and practice as they encounter them in the reading. Put another way, students do not have to wait until class for the instructor to provide them with examples that will facilitate their understanding of the rhetorical concepts and how they inform practice. This is not say that the textbook makes thing “easy.” Taking a page from Katherine E. Rowan’s call for a “new pedagogy for explanatory speaking,” the structure of each chapter and the use of examples relevant to student lives reflects a thoughtful consideration of the key difficulties audiences/readers face in trying to understand complex ideas.”
—Jon Wiebel, Ph.D., Assistant Professor of Communication Arts and Director of Speaking, Allegheny College