From Data to Decision: A Handbook for the Modern Business Analyst by Marco Vriens, Song Chen, and Chad Vidden provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization. The book contains several pedagogical features to facilitate learning and improve the student experience.

What Am I Going to Learn? and How It Works sections  at the beginning of each chapter set the stage for learning and prepare students to engage with new concepts and ideas.

Quizzes and Exercises at the end of each chapter reinforce key concepts and encourage student understanding and retention.

Informational Tables and Figures provide visual representations of data, illustrate key concepts, and provide emphasis and detail throughout the book.

If you’re interested in learning more about the book and seeing these features in action, request a digital review copy today!