New partnership yields international sales, marketing, and distribution opportunities for Cognella titles
San Diego, CA – May 14, 2018 – Cognella®, Inc., today announced a partnership with Eurospan, a leading independent sales and marketing agency that represents North American academic and professional publishers in Europe, the Middle East, Africa, the Asian-Pacific region, and Latin America. Eurospan provides publishers with high-quality marketing, sales, and distribution services to help them increase the visibility and sales of their titles within the international market.
All Cognella titles that have worldwide distribution rights are now eligible for international marketing, sales, and distribution through Eurospan. Cognella will continue to market, sell, and distribute all titles within the United States and Canada.
“Through our partnership with Eurospan, Cognella can now confidently, efficiently, and affordably provide instructors and students across the globe with our innovative learning materials,” said Cognella CEO Bassim Hamadeh. “We’re thrilled to create an international footprint for Cognella, and we couldn’t be more excited to have a worldwide salesforce promoting our titles.”
Eurospan provides publishers with dedicated sales and marketing managers, who work as a team to maximize cross-disciplinary marketing opportunities within the international marketplace. Promotional efforts for Cognella titles under this partnership will include, but are not limited to, new title announcements, mailed flyers and title catalogs, telemarketing efforts, review copy circulation to encourage adoptions, presentation at international book fairs, inclusion in Eurospan’s online bookstore, and registration of all titles within the Nielson BookData™ and PubEasy™ bibliographic systems.
“Eurospan is delighted to be joining forces with Cognella in their international territories,” said Ken Rhodes, Managing Director of Eurospan. “Cognella is an innovative and forward-looking publisher operating in a rapidly developing sector, and we very much look forward to helping them progress with their ambitions.”
Cognella® is redefining academic publishing by creating teacher-driven, student-centric higher education course materials in print and digital formats under three imprints: Cognella® Academic Publishing, University Readers®, and Cognella® Active Learning. Cognella also publishes engaging nonfiction titles featuring modern perspectives as Cognella® Press. Learn more at www.cognella.com.
Eurospan is the leading independent sales and marketing agency representing academic and professional publishers from (primarily) North America, in EMEA, APAC and Latin America, managing the publication of over 7,000 titles each year. It specialises in the provision of high quality marketing, sales and distribution services for its 150-plus clients and through Turpin Distribution, for its customers.
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Senior Marketing Manager, Cognella, Inc.