January 2021 | Cognella

The Cognella Cares Student Scholarship Program

The Cognella Cares Student Scholarship Program was established to provide students with a platform to speak to current issues that matter to them, highlight experiences that are unique to higher education, and share ideas from today’s youth that can inspire social, political, and intellectual change. For Spring 2021, we’re looking for three outstanding students in […]

Cognella Author Spotlight: Kimberly Finney and Terence Fitzgerald

Dr. Kimberly Finney and Terence Fitzgerald, Ph.D., M.Ed., M.S.W. Clinical Associate Professors of Social Work, Suzanne Dworak-Peck School of Social Work, University of Southern California Authors of The Reality of Diversity, Gender, and Skin Color: From Living Room to Classroom What inspired you to write The Reality of Diversity, Gender, and Skin Color: From Living Room to […]

Getting the Word Out: Creative Ways to Promote Your Textbook

You’ve done it! Your textbook has gone to press and is enjoying a national release. Now, it’s time to get the word out. Effective marketing for academic publishing is unique in that your target audience isn’t necessarily your end consumer. Though a student will hopefully hold your book in their hands and use it in […]

Readings, Readings Everywhere: The Importance of Framing Articles with Pedagogical Elements in an Anthology

A well-crafted anthology is an opportunity to expose students to a variety of viewpoints, voices, and sources of information. With an assortment of readings at their fingertips, students can exercise their critical thinking skills, participate in scholarly reflection, learn new information, and expand their worldviews. A vital step in publishing an effective anthology is framing […]

Get It Right Before You Write: Pre-Writing Strategies for Success

Let’s set the scene: You have an incredible idea for a textbook taking shape in your head, you’ve signed a publishing contract with an academic publisher, and your laptop is fully charged. Which means you’re ready to dive in and start writing your textbook, right? You could do this, but diving right in might result […]

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