Getting the Word Out: Creative Ways to Promote Your Textbook

Getting the Word Out: Creative Ways to Promote Your Textbook

You’ve done it! Your textbook has gone to press and is enjoying a national release. Now, it’s time to get the word out. Effective marketing for academic publishing is unique in that your target audience isn’t necessarily your end consumer. Though a student will hopefully hold your book in their hands and use it in […]
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Readings, Readings Everywhere: The Importance of Framing Articles with Pedagogical Elements in an Anthology

Readings, Readings Everywhere: The Importance of Framing Articles with Pedagogical Elements in an Anthology

A well-crafted anthology is an opportunity to expose students to a variety of viewpoints, voices, and sources of information. With an assortment of readings at their fingertips, students can exercise their critical thinking skills, participate in scholarly reflection, learn new information, and expand their worldviews. A vital step in publishing an effective anthology is framing […]
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Get It Right Before You Write: Pre-Writing Strategies for Success

Get It Right Before You Write: Pre-Writing Strategies for Success

Let’s set the scene: You have an incredible idea for a textbook taking shape in your head, you’ve signed a publishing contract with an academic publisher, and your laptop is fully charged. Which means you’re ready to dive in and start writing your textbook, right? You could do this, but diving right in might result […]
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Cognella Author Spotlight – Gwenelle Styles O’Neal

Cognella Author Spotlight – Gwenelle Styles O’Neal

Gwenelle Styles O’Neal Professor, West Chester University Graduate Department of Social Work Author of From Oppression to Inclusion: Social Workers Advancing Change   What personal or professional experiences have shaped your current approach to teaching, or the focus of your research? My teaching emphasizes universal and active learning approaches that respect students’ diverse learning processes, while […]
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Cognella® is redefining academic publishing by creating teacher-driven, student-centric higher education course materials in print and digital formats under three imprints: Cognella® Academic Publishing, Cognella® Custom, and Cognella® Active Learning.

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