Direct Marketing
Direct marketing has proven our most effective method of reaching targeted audiences and academic contacts. Our email campaigns are engaging, relevant, and informative. We send campaigns to professors who actively teach courses that align with your book’s content.
Title Launch Campaign
This email campaign will feature your title exclusively and emphasize the value of your book. You’ll receive your book’s email campaigns, and we encourage you to share them with your colleagues, associates, and anyone you think might be interested in purchasing or adopting your text.
Seasonal Announcements
Your book will be included in our seasonal email catalog campaigns. We schedule these campaigns in coordination with prime textbook adoption timeframes. We send digital catalogs to instructors who are actively teaching courses that align with the subject matter of your book.
Digital Review Copies
If an instructor is interested in learning more about your title and requests a digital review copy, we’ll use a secure digital platform to send them the text in a read-only ebook format. Then, we follow up with them regularly to ask for feedback, answer questions, and, ultimately, help them determine if the book is a resource they’d like to use in their classroom. If they choose to adopt your title, our adoptions team will work closely with them to walk them through the process and ensure they have the resources and support needed to successfully integrate your text into their curriculum.
The Cognella Title Catalog
The Cognella Title Catalog (titles.cognella.com) displays our full selection of titles, complete with images and descriptions of each title and its author(s). Typically, listings also include textbook reviews, links to other Cognella titles by the author(s), and details about supplementary materials for the book (instructor resources or Cognella Active Learning).
The Cognella Title Catalog is the go-to place for instructors in your discipline to learn more about your title, view a sneak preview, request a digital copy, or purchase the text.
Third-Party Distribution
Our marketing team will send your title’s information to a number of third-party distributors. Your book will be available through the following sources:
- Amazon
- barnesandnoble.com
- VitalSource
- RedShelf
Social Media
We’ll post announcements about your book (its initial launch, reviews published in newspaper, journals, or magazines, etc.) to our Facebook (facebook.com/Cognella) and Twitter (@Cognella) accounts. To improve visibility of your title, we encourage you to interact with and share these posts.
Print Flyers and Postcards
Cognella can create print flyers or postcards for special events or marketing opportunities, including conferences, university events, etc. If you’d like to request print pieces, please contact the marketing team well in advance of your event to allow time for consultation, development, design, and printing.
