Getting the Word Out: Creative Ways to Promote Your Textbook

Getting the Word Out: Creative Ways to Promote Your Textbook

You’ve done it! Your textbook has gone to press and is enjoying a national release. Now, it’s time to get the word out. Effective marketing for academic publishing is unique in that your target audience isn’t necessarily your end consumer. Though a student will hopefully hold your book in their hands and use it in […]
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Get It Right Before You Write: Pre-Writing Strategies for Success

Get It Right Before You Write: Pre-Writing Strategies for Success

Let’s set the scene: You have an incredible idea for a textbook taking shape in your head, you’ve signed a publishing contract with an academic publisher, and your laptop is fully charged. Which means you’re ready to dive in and start writing your textbook, right? You could do this. However, if you invest in a […]
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