Five Unique Ways to Organize an Anthology or Custom Course Pack

Five Unique Ways to Organize an Anthology or Custom Course Pack

When creating an anthology or a custom course pack, organization is key. A thoughtful and strategic structure can transform a simple collection of readings into a cohesive and refined learning resource. Additionally, the process of selecting readings and content will be that much easier if you’ve first strategized how the content will be grouped or […]
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Why Summer Break Can Be a Great Time to Work on Your Manuscript

Why Summer Break Can Be a Great Time to Work on Your Manuscript

For many educators, the period of time between the end of the Spring term and the start of the Fall term represents a unique window for creativity and productivity. If you’re interested in writing or editing a textbook, summer break can be a perfect time for ideation, organization, and drafting. During the summer, you can […]
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Six Essential Elements of an Effective Textbook Proposal

Six Essential Elements of an Effective Textbook Proposal

A well-crafted textbook proposal can catapult your book idea into a full-fledged project. So, how do you catch the attention of an acquisitions editor or academic publisher, and what exactly should you include in your proposal? While every academic publisher will have their own requirements and guidelines for submissions, these critical elements will help you […]
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A Lesson in Licensing: What is the Public Domain?

A Lesson in Licensing: What is the Public Domain?

The public domain refers to creative works that are no longer under copyright or trademark protection and are free for individuals and organizations to use. These works are not owned by an individual author or artist and are instead considered public works. Individuals are allowed to use works within the public domain without obtaining permission, […]
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To Build or Not To Build: When to Create an Author Website

To Build or Not To Build: When to Create an Author Website

“Should I create a website to promote my textbook?” This is a question we often hear from authors after their book has launched on the national market. And the answer is: maybe.  If your sole motivation for creating a website is marketing your textbook, the effort may be greater than the reward. You will likely […]
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A Lesson in Licensing: Understanding Fair Use

A Lesson in Licensing: Understanding Fair Use

By definition, fair use is “a doctrine in the law of the United States that permits limited use of copyright material without having to first acquire permission from the copyright holder.” This allows certain material to be quoted verbatim for specific purposes such as criticism, news reporting, teaching, and research, without the need for permission […]
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Why You Should Write a Textbook by Mazin Hassan

Why You Should Write a Textbook by Mazin Hassan

We’re excited to share with you a guest post by Mazin Hassan, Cognella Academic Publishing Acquisitions Editor, in which he speaks to why all academics should consider writing or editing a textbook for their courses and the greater academic market. *** Writing a textbook is something every higher education instructor should consider for their regularly […]
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Staying on Track: Setting Realistic Writing Goals and Sticking with Them

Staying on Track: Setting Realistic Writing Goals and Sticking with Them

The key to any writing project is creating practical goals, setting writing deadlines, and working hard to meet them. We’ve compiled a list of tips from Cognella signing and project editors to help authors reduce stress, embrace strategic productivity, and stay on track.  Rather than trying to set one overarching deadline for your full manuscript draft, […]
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Creating Connection: Tips to Promote Your Textbook on Social Media

Creating Connection: Tips to Promote Your Textbook on Social Media

Social media can be an extremely powerful marketing tool for your book, but only if you leverage it wisely and approach it with a strategic plan. Whether you’re using Facebook, Twitter, LinkedIn, Instagram, or other platforms, here are some universal tips to help you cultivate an audience, provide followers with valuable information, market your textbook, […]
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Cognella Author Spotlight: Faye Z. Belgrave, Trenette Clark Goings, and Heather Jones

Cognella Author Spotlight: Faye Z. Belgrave, Trenette Clark Goings, and Heather Jones

Faye Z. Belgrave, Ph.D., Interim Associate Dean for Equity and Community Partnerships, College of Humanities, Virginia Commonwealth University; Professor of Psychology and Founding Director of the Center for Cultural Experiences in Prevention Trenette Clark Goings, Ph.D., Sandra Reeves Spears and John B. Turner Distinguished Professor, School of Social Work, University of North Carolina at Chapel […]
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