To Build or Not To Build: When to Create an Author Website

To Build or Not To Build: When to Create an Author Website

“Should I create a website to promote my textbook?” This is a question we often hear from authors after their book has launched on the national market. And the answer is: maybe.  If your sole motivation for creating a website is marketing your textbook, the effort may be greater than the reward. You will likely […]
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A Lesson in Licensing: Understanding Fair Use

A Lesson in Licensing: Understanding Fair Use

By definition, fair use is “a doctrine in the law of the United States that permits limited use of copyright material without having to first acquire permission from the copyright holder.” This allows certain material to be quoted verbatim for specific purposes such as criticism, news reporting, teaching, and research, without the need for permission […]
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Why You Should Write a Textbook by Mazin Hassan

Why You Should Write a Textbook by Mazin Hassan

We’re excited to share with you a guest post by Mazin Hassan, Cognella Academic Publishing Acquisitions Editor, in which he speaks to why all academics should consider writing or editing a textbook for their courses and the greater academic market. *** Writing a textbook is something every higher education instructor should consider for their regularly […]
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Staying on Track: Setting Realistic Writing Goals and Sticking with Them

Staying on Track: Setting Realistic Writing Goals and Sticking with Them

The key to any writing project is creating practical goals, setting writing deadlines, and working hard to meet them. We’ve compiled a list of tips from Cognella signing and project editors to help authors reduce stress, embrace strategic productivity, and stay on track.  Rather than trying to set one overarching deadline for your full manuscript draft, […]
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Creating Connection: Tips to Promote Your Textbook on Social Media

Creating Connection: Tips to Promote Your Textbook on Social Media

Social media can be an extremely powerful marketing tool for your book, but only if you leverage it wisely and approach it with a strategic plan. Whether you’re using Facebook, Twitter, LinkedIn, Instagram, or other platforms, here are some universal tips to help you cultivate an audience, provide followers with valuable information, market your textbook, […]
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Cognella Author Spotlight: Faye Z. Belgrave, Trenette Clark Goings, and Heather Jones

Cognella Author Spotlight: Faye Z. Belgrave, Trenette Clark Goings, and Heather Jones

Faye Z. Belgrave, Ph.D., Interim Associate Dean for Equity and Community Partnerships, College of Humanities, Virginia Commonwealth University; Professor of Psychology and Founding Director of the Center for Cultural Experiences in Prevention Trenette Clark Goings, Ph.D., Sandra Reeves Spears and John B. Turner Distinguished Professor, School of Social Work, University of North Carolina at Chapel […]
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Two Cognella Titles Receive Awards from the Textbook & Academic Authors Association

Two Cognella Titles Receive Awards from the Textbook & Academic Authors Association

Child and Adolescent Development: A Social Justice Approach and Intercultural Communication: A Critical Perspective win prestigious TAA Textbook Awards  San Diego, CA – February 26, 2021 – Child and Adolescent Development: A Social Justice Approach has received a 2021 Most Promising New Textbook Award, and Intercultural Communication: A Critical Perspective has received a 2021 Textbook […]
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Lights, Camera, Action! Creating a Promotional Video for Your Textbook

Lights, Camera, Action! Creating a Promotional Video for Your Textbook

Creating video content to promote your textbook is a great way to engage with potential adopters and readers in a highly personalized way. Your passion, expertise, and experience with teaching can come through on film. You can communicate with your peers in a way that makes the ultimate impact. And with everyone more comfortable online […]
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Cognella Author Spotlight: Eric R. Jackson

Cognella Author Spotlight: Eric R. Jackson

Dr. Eric R. Jackson Professor of History, Director of the Black Studies Program, Northern Kentucky University Editor of Let Freedom Ring for Everyone: The Diversity of Our Nation What inspires you to teach?  Why do I teach? Teaching is my calling, a calling rooted in love, passion, and imagination. As a teacher at the college level […]
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Introducing the Cognella Author Spotlight Series

Introducing the Cognella Author Spotlight Series

At Cognella, we’re proud to work with passionate authors who leverage their innovative ideas, distinct perspectives, original voices, and individual areas of expertise to create truly unique learning materials. We work with some incredible scholars, and we’re excited to introduce them to you through the Cognella Author Spotlight Series!  The idea for this series was […]
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