New Release – Empowering Women in a Global Eco-Village Edited by Cassandra Sligh Conway and Christopher Mathis, Jr.
San Diego, CA – September 7, 2021 – Cognella Academic Publishing is proud to announce the publication of Empowering Women in a Global Eco-Village edited by Cassandra Sligh Conway and Christopher Mathis, Jr. Featuring contributed chapters written by multidisciplinary scholars, the book provides readers with insight into how interviewing women regarding their lived experiences within a culture, […]
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News Release – New PR Text Speeds Students’ Writing Development
San Diego, Calif – Aug. 25, 2021 – Persuasive writing instructors toiling to transform undergraduates into strategic thinkers and writers during a single semester have a new resource to speed students’ strategic writing development. In Writing for Public Relations and Strategic Communication from Cognella Academic Publishing, authors William Thompson and Nicholas Browning walk instructors and students […]
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New Release – Writing for Public Relations and Strategic Communication
San Diego, Calif. – Aug. 25, 2021 – Persuasive writing instructors face daunting challenges in the short 16-week semester they work with students. A new entry to the PR/strategic communication textbook market helps professors use that time efficiently and reflectively to dramatically advance novice writers’ skills. Cognella Academic Publishing introduces Writing for Public Relations and Strategic Communication, […]
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Standing Out From the Crowd: How to Develop Your Hook and Attract Adoptions
The ultimate goal of any academic publisher is to secure long-term adoptions of your textbook. In order to make a compelling case to instructors and inspire them to use your book in their courses, it has to have a unique and appealing value proposition. Develop Your Hook Before you begin outlining or writing your textbook, […]
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