Six Essential Elements of an Effective Textbook Proposal

Six Essential Elements of an Effective Textbook Proposal

A well-crafted textbook proposal can catapult your book idea into a full-fledged project. So, how do you catch the attention of an acquisitions editor or academic publisher, and what exactly should you include in your proposal? While every academic publisher will have their own requirements and guidelines for submissions, these critical elements will help you […]
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To Build or Not To Build: When to Create an Author Website

To Build or Not To Build: When to Create an Author Website

“Should I create a website to promote my textbook?” This is a question we often hear from authors after their book has launched on the national market. And the answer is: maybe.  If your sole motivation for creating a website is marketing your textbook, the effort may be greater than the reward. You will likely […]
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Why You Should Write a Textbook by Mazin Hassan

Why You Should Write a Textbook by Mazin Hassan

We’re excited to share with you a guest post by Mazin Hassan, Cognella Academic Publishing Acquisitions Editor, in which he speaks to why all academics should consider writing or editing a textbook for their courses and the greater academic market. *** Writing a textbook is something every higher education instructor should consider for their regularly […]
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