Imagery and Design


Imagery includes tables, charts, figures, graphs, photographs, etc.

Embed images at the highest resolution possible (300 DPI minimum). Though imagery as low as 72 DPI (which is the typical DPI when you copy and paste content from the web) may appear acceptable digitally, it will not print well.

All imagery must adhere to the licensing guidelines set forth in the Quick Guide: Selecting Images and the Cognella webinar Creating a Figure Program.

If an adaptation or digital recreation of imagery is required, ask your project editor for guidance and assistance. They will likely ask for you to provide the original file of the image, and all imagery should be numbered and labeled using the standard nomenclature outlined in A Guide to Formatting Your Manuscript.

It is recommended that you identify and record full source information of all of the images you’d like to use in your image log, regardless of their type or source, so that you have a running record of the imagery you’d like to use while our licensing specialists determine whether all imagery is available for inclusion in your text.

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As you create your manuscript, use insert tags as placeholders until licensing clears the image for use (e.g., [Insert Fig. 1.1]).

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Note: Insert tags are not necessary for original, author-created imagery, which may be embedded directly within the manuscript. However, this imagery still needs to be included in your image log so our publishing and licensing teams know the source of the material.



LaTeX files use black and white as a default setting. You may be able to use color for your textbook, but there will be price implications for color printing. Consult your project editor if you’d like to consider using color for your project.