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Staying on Track: Setting Realistic Writing Goals and Sticking with Them

The key to any writing project is creating practical goals, setting writing deadlines, and working hard to meet them. We’ve compiled a list of tips from Cognella signing and project editors to help authors reduce stress, embrace strategic productivity, and stay on track. Rather than trying to set one overarching deadline for your full manuscript draft, […]

Creating Connection: Tips to Promote Your Textbook on Social Media

Social media can be an extremely powerful marketing tool for your book, but only if you leverage it wisely and approach it with a strategic plan. Whether you’re using Facebook, Twitter, LinkedIn, Instagram, or other platforms, here are some universal tips to help you cultivate an audience, provide followers with valuable information, market your textbook, […]

Cognella Author Spotlight: Faye Z. Belgrave, Trenette Clark Goings, and Heather Jones

Faye Z. Belgrave, Ph.D., Interim Associate Dean for Equity and Community Partnerships, College of Humanities, Virginia Commonwealth University; Professor of Psychology and Founding Director of the Center for Cultural Experiences in Prevention Trenette Clark Goings, Ph.D., Sandra Reeves Spears and John B. Turner Distinguished Professor, School of Social Work, University of North Carolina at Chapel […]

Faye Belgrave, Trenette Clark Goings, and Heather Jones

Lights, Camera, Action! Creating a Promotional Video for Your Textbook

Creating video content to promote your textbook is a great way to engage with potential adopters and readers in a highly personalized way. Your passion, expertise, and experience with teaching can come through on film. You can communicate with your peers in a way that makes the ultimate impact. And with everyone more comfortable online […]

What’s in a Name? Crafting an Effective Title for a Textbook

As you get started on a textbook project, you’ll likely use a working title. Often, this title will be highly generic in nature and may even echo the name of the course for which the text will be used. While you’re developing your content and working toward achieving your writing goals, a working title is […]

Getting the Word Out: Creative Ways to Promote Your Textbook

You’ve done it! Your textbook has gone to press and is enjoying a national release. Now, it’s time to get the word out. Effective marketing for academic publishing is unique in that your target audience isn’t necessarily your end consumer. Though a student will hopefully hold your book in their hands and use it in […]

Readings, Readings Everywhere: The Importance of Framing Articles with Pedagogical Elements in an Anthology

A well-crafted anthology is an opportunity to expose students to a variety of viewpoints, voices, and sources of information. With an assortment of readings at their fingertips, students can exercise their critical thinking skills, participate in scholarly reflection, learn new information, and expand their worldviews. A vital step in publishing an effective anthology is framing […]

Get It Right Before You Write: Pre-Writing Strategies for Success

Let’s set the scene: You have an incredible idea for a textbook taking shape in your head, you’ve signed a publishing contract with an academic publisher, and your laptop is fully charged. Which means you’re ready to dive in and start writing your textbook, right? You could do this, but diving right in might result […]

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