News Release – New PR Text Speeds Students’ Writing Development
San Diego, Calif – Aug. 25, 2021 – Persuasive writing instructors toiling to transform undergraduates into strategic thinkers and writers during a single semester have a new resource to speed students’ strategic writing development. In Writing for Public Relations and Strategic Communication from Cognella Academic Publishing, authors William Thompson and Nicholas Browning walk instructors and students […]
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New Release – Writing for Public Relations and Strategic Communication
San Diego, Calif. – Aug. 25, 2021 – Persuasive writing instructors face daunting challenges in the short 16-week semester they work with students. A new entry to the PR/strategic communication textbook market helps professors use that time efficiently and reflectively to dramatically advance novice writers’ skills. Cognella Academic Publishing introduces Writing for Public Relations and Strategic Communication, […]
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News Release – Creating, Defending Persuasive Prose in Support of Your Organization’s Objectives
San Diego, CA – August 25, 2021 – PR and marketing writers who need to better support their organization’s strategic objectives through their persuasive prose have a new guide to improve their writing’s focus. In Writing for Public Relations and Strategic Communication, by San Diego-based publisher Cognella Academic Publishing, authors William Thompson and Nicholas Browning […]
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A Lesson in Licensing: Citing Third-Party Materials in Your Manuscript
The vast majority of textbook authors will include some kind of information pulled from third-party sources in their manuscript, whether text excerpts, images, tables, or data. As you plan out your manuscript and begin drafting, it’s critical to keep a running log of all the materials you use and reference. You may even want to […]
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