News Release – Creating, Defending Persuasive Prose in Support of Your Organization’s Objectives

San Diego, CA – August 25, 2021 – PR and marketing writers who need to better support their organization’s strategic objectives through their persuasive prose have a new guide to improve their writing’s focus. In Writing for Public Relations and Strategic Communication, by San Diego-based publisher Cognella Academic Publishing, authors William Thompson and Nicholas Browning […]
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A Lesson in Licensing: Citing Third-Party Materials in Your Manuscript

A Lesson in Licensing: Citing Third-Party Materials in Your Manuscript

The vast majority of textbook authors will include some kind of information pulled from third-party sources in their manuscript, whether text excerpts, images, tables, or data. As you plan out your manuscript and begin drafting, it’s critical to keep a running log of all the materials you use and reference. You may even want to […]
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Five Unique Ways to Organize an Anthology or Custom Course Pack

Five Unique Ways to Organize an Anthology or Custom Course Pack

When creating an anthology or a custom course pack, organization is key. A thoughtful and strategic structure can transform a simple collection of readings into a cohesive and refined learning resource. Additionally, the process of selecting readings and content will be that much easier if you’ve first strategized how the content will be grouped or […]
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Six Essential Elements of an Effective Textbook Proposal

Six Essential Elements of an Effective Textbook Proposal

A well-crafted textbook proposal can catapult your book idea into a full-fledged project. So, how do you catch the attention of an acquisitions editor or academic publisher, and what exactly should you include in your proposal? While every academic publisher will have their own requirements and guidelines for submissions, these critical elements will help you […]
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