For all textbooks included in the Cognella Anthology Series for Teaching (CAST), our creative team uses a standard design aesthetic that ensures all books have a consistent look and feel as the rest of the titles in the series. The layout and typography for your CAST cover will follow the style for the series, and you’ll have the opportunity to provide input regarding the imagery included on your cover. This quick guide addresses what you can expect as your cover is developed for your preliminary edition and then finalized for your first edition.
Preliminary Edition Cover Process
For your preliminary edition, your Cognella cover designer will contact you and ask if you have suggestions for imagery that you feel represents your book’s key themes and would result in a compelling cover. Using this information, your designer will develop two cover concepts for you to review. Each concept will feature our standard CAST series layout and typography style, as well as one primary black-and-white image . At this time, you’ll have the opportunity to select which of the two images best reflects your book. If neither of the proposed images are to your liking, your cover designer can provide you with instructions for selecting a new image for your cover.
When you’ve approved the final imagery, your designer will finalize the design for your preliminary edition.
Please note, your preliminary edition will not include a book description or author biography on the back cover, as these elements are reserved for your first edition. When your first edition moves into production, a member of the Cognella marketing team will contact you and work with you to develop these elements.
The image below reflects the general appearance of CAST covers for preliminary editions.
First Edition Cover Process
For your first edition, your cover will feature the image you previously approved for your preliminary edition and a fresh color scheme to differentiate your first edition from your preliminary edition. This cover will also include the book description and author biography you will develop with a member of the Cognella marketing team.
Your designer will send you a proof of your first edition cover for review. When you’ve confirmed your title and subtitle; author byline; book description; and author biography are correct, your designer will finalize the cover for your first edition.
The image below reflects the general appearance of CAST covers for first editions.