Quick Guide: Post-Launch Marketing

Quick Guide Post-Launch Marketing

As the Cognella team prepares your book for a national launch, we’d like to share select details of our marketing plan with you so you better understand the next steps in the marketing and promotion process. You will know that your book is fully launched on the national market when a member of the Cognella marketing team contacts you directly and shares links to your book’s title page in the Cognella Title Catalog, social media posts, and promotional flyer. We will also provide more details regarding our marketing practices and the promotional plans for your book.

You can expect the following when your book launches on the national market.

The Cognella Title Catalog

When launched, your book will receive its own title page in the Cognella Title Catalog (titles.cognella.com). The page will include all of the details about your book, including promotional copy, author biographies, and format and pricing options. Instructors interested in learning more about your book will be able to view a sneak preview or request a digital review copy directly through the catalog.

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Title Launch Email Campaign

This email campaign is sent to instructors actively teaching courses that align with your book’s content. The campaign will feature your title exclusively, emphasize the unique value proposition of your book, and encourage authors to request a digital review copy of your book.

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Social Media Launch

We will launch your title through our social media accounts and provide links to you so you can easily share the news via your own social feeds.

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Digital Review Copies

We’re happy to provide digital review copies to instructors interested in reviewing your text for possible adoption for their courses. Instructors will be able to request digital review copies directly through the Cognella Title Catalog. We’ll provide them with a secure link to a read-only ebook, and our sales team will follow up directly with all instructors who show interest in using your book to encourage adoption and answer questions.

Seasonal Announcements

Your book will be included in our seasonal email catalog campaigns, which feature Cognella titles according to academic discipline. We schedule these campaigns in coordination with prime textbook adoption time frames throughout the year.

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Support from the Marketing Team

Our marketing team will create a title page for your book within the Cognella Title Catalog, ensure your book’s information is sent to our third-party distributors (including Amazon and barnesandnoble.com) for increased visibility and potential sales. The team will also provide you with a flyer suitable for printing at launch to share with colleagues. We can also provide print materials such as flyers or postcards for special events or marketing opportunities, including conferences, university events, etc.

Congratulations on your upcoming publication with Cognella! When your book is fully available for sales and promotion, our marketing team will reach out to you directly to provide further detail.