February 2021 | Cognella

Lights, Camera, Action! Creating a Promotional Video for Your Textbook

Creating video content to promote your textbook is a great way to engage with potential adopters and readers in a highly personalized way. Your passion, expertise, and experience with teaching can come through on film. You can communicate with your peers in a way that makes the ultimate impact. And with everyone more comfortable online […]

Cognella Author Spotlight: Eric R. Jackson

Dr. Eric R. Jackson Professor of History, Director of the Black Studies Program, Northern Kentucky University Editor of Let Freedom Ring for Everyone: The Diversity of Our Nation What inspires you to teach? Why do I teach? Teaching is my calling, a calling rooted in love, passion, and imagination. As a teacher at the college level […]

Introducing the Cognella Author Spotlight Series

At Cognella, we’re proud to work with passionate authors who leverage their innovative ideas, distinct perspectives, original voices, and individual areas of expertise to create truly unique learning materials. We work with some incredible scholars, and we’re excited to introduce them to you through the Cognella Author Spotlight Series! The idea for this series was […]

6 Signs You’re Ready to Write or Edit a Textbook

There are a variety of reasons a professor may be inspired to write or edit a textbook for their students and the greater academic market. Here are six signs that indicate you might be ready to pursue a textbook project. You’ve taught your course long enough to understand what is readily available in the academic […]

What’s in a Name? Crafting an Effective Title for a Textbook

As you get started on a textbook project, you’ll likely use a working title. Often, this title will be highly generic in nature and may even echo the name of the course for which the text will be used. While you’re developing your content and working toward achieving your writing goals, a working title is […]

The Cognella Cares Student Scholarship Program

The Cognella Cares Student Scholarship Program was established to provide students with a platform to speak to current issues that matter to them, highlight experiences that are unique to higher education, and share ideas from today’s youth that can inspire social, political, and intellectual change. For Spring 2021, we’re looking for three outstanding students in […]

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